a product packaging change can be a really nerve-wrecking exercise. even with huge sums invested, there's no guarantee as to how the market will respond. heck, even plastic surgery would have more assured results.
but Spritzer TINGE was bold enough to take the leap. with a change in brand positioning from fun to positivity, we gave TINGE a completely new look and personality. once it hit the shelves, let's just say it made a real splash.